La Novia de Mexico – San Miguel de Allende
La Novia de Mexico – San Miguel de Allende
Original concept, photographs and text: Sol Tamargo
“La Novia de Mexico” conjuga nuestra pasión por crear, innovar, nuestro amor por México y nuestra mision como Embajadores del Romance. Visualizo la creación de un proyecto que del Sol realice en todos los estados de México, creando un look unico de acuerdo a la cultura popular de cada Region.
“The Bride of Mexico” combines our Passion to create, innovate, our love for Mexico and our mission as Romance Ambassadors, promoting Romance Tourism in our country. I visualize the creation of a project where we will create a “Bride” inspired by the culture and folk art of each state in Mexico.
When I was invited to go to San Miguel de Allende my immediate answer was YES! I started dreaming, what can I do there? My imagination stared playing with ideas… That’s how this project was born: “La Novia de Mexico”
My biggest dream is to bring attention to the magical places in Mexico for “Romance Tourism.”
I have always LOVED trees, so I envisioned creating a “Tree of Life” as a head piece for the bride. Mexico is very prolific in artisans, especially in the center of the country and the Tree of Life is one of the most iconic subjects for Mexican artesania. The Tree of Life represents the interconnection of life in our planet. Is a sacred tree that connects heaven, the “underworld” and all forms of creation. Is is considered to be sacred and is a key piece in Mexican Folk Art.
Siempre he amado los arboles, para San Miguel de Allende, se me ocurrio “El Arbol de la Vida” como tocado. El centro de Mexico es muy prolifico en artistas, artesanos y El Arbol de la Vida es una de las piezas mas famosas. El Arbol de la Vida representa la interconexion de toda la vida en nuestro planeta. Es un arbol sagrado que conecta el cielo y el inframundo, conecta todas las formas de creacion. Es considerado sagrado y es una manifestacion de Arte Popular Mexicano.
Everything came together spontaneously and I gathered a team to help me produce my idea. Rosewood San Miguel Director Alfredo Renteria trusted my vision and besides hosting me at the incredible hotel, gave me the facilities to do whatever I envisioned. Thanks to social media in a few hours I had my model, make up artist and most important, Victor Hugo, the designer of the “Tree of Life” head piece. My friend Claudia from Clauda Bo Designs lent me the skirt and corset, everything was ready!
Arriving at San Miguel late on Thursday night I only had the next morning to go meet my stylist Victor Hugo, buy extra additional decoration pieces to start shooting in the afternoon, it was crazy fun! My “bride” arrived with the makeup artist and she was ready by 4:30… I had less than two hours of sunlight to make everything happen… Everybody with me helped holding lights and carrying my gear; with big smiles we begin taking pictures. At Rosewood we took advantage of the amazing architecture, then we ran to the main Plaza in San Miguel to showcase the town.
I had envisioned having the “Mojigangas” – giant dancing puppets (an essential part of the San Miguel de Allende fiestas) but didn’t had the time to arrange that. Well, the universe was on our side: when we arrived downtown there was a wedding procession and the Mojigangas dancing, Yeay!
We crashed their party and had ours too! Everybody that saw our bride “La Novia de Mexico” wanted to know more about her and take pictures with her… Music playing, people dancing, crazy fun!
Thank you so much for all the amazing people who collaborated on this project, I am exited to meed more artists and partners in crime as we continue to celebrate La Novia de Mexico!
Location: Hotel Rosewood San Miguel de Allende – special thanks to Alfredo Renteria and Gustavo Vidargas
Model: Di Martini – model, amazing photographer, and mother of a precious little boy who has a heart condition and recently had open heart surgery, see Di’s heart foundation “El Corazon de Hermes”
“Tree of Life” Headpiece: Victor Hugo
Skirt and Corset : Claudia Bo – Claudia Bo Designs
Estampitas and relicarios – skirt decoration: Jose Espinoza Walt
Makeup: Lilia Estefania
Asistente carga todo : Elaine Perez
Blown Glass Heart: Etnico Casa, San Miguel de Allende